GTM Associate
About Us
At Emfas, we are building the future of AI-driven product catalog management. We aim to do this by gathering a small team of exceptional individuals who are all obsessed over building an amazing product. We are now looking for a GTM Associate to support our go-to-market and customer efforts as we scale.
We've hit product-market fit and are growing fast in the Nordics and UK. Our Founding GTM owns positioning, demand generation, and sales. Our Founding Customer Lead owns onboarding, activation, and growth. You'll work across both - helping us move faster on everything from outreach and content to customer enablement and research. This role is available as full-time or part-time (~20 hours/week).
What You'll Do
Content and marketing
Write and edit marketing content - blog posts, LinkedIn, outreach, and website copy
Help build case studies and customer stories that show how Emfas delivers value
Create visual assets for campaigns, social, and events (slides, graphics, short videos)
Maintain and improve our website and public-facing content
Help plan and repurpose content across channels - turn a customer conversation into a post, a post into a slide, a slide into an ad
Support demand generation and outreach
Help research and identify potential customers, partners, and market opportunities
Assist in building and executing outbound campaigns - email sequences, social, events
Keep our CRM clean and up to date so we always know where things stand
Help distribute content and track what resonates with our audience
Help with sales execution
Prepare materials for demos, proposals, and sales conversations
Research prospects before meetings so the team walks in prepared
Track pipeline activity and flag deals that need attention
Help iterate on sales collateral based on what's working
Support customer onboarding and activation
Assist the Customer Lead with onboarding sessions and follow-ups
Help create enablement materials - short guides, walkthroughs, how-to videos
Monitor customer usage data to spot adoption opportunities or blockers
Reach out to customers proactively when new features ship
Feed insights back to the team
Capture patterns from prospect and customer conversations
Help synthesize market and competitive intelligence
Keep internal documentation organized and up to date
You Might Be a Fit If You
Use AI as a natural part of how you work - whether it's creating content, researching, analyzing data, or automating repetitive tasks
Are a student or recent graduate, or have 0–2 years of experience in a relevant area (marketing, sales, customer success, business development, or similar)
Are curious about SaaS, e-commerce, or the broader commerce tech ecosystem
Write clearly and communicate well - you can draft a blog post or put together a short deck without much hand-holding
Enjoy creating content - whether that's writing, designing, or producing short videos
Are organized and reliable - you follow through and don't let things slip
Are comfortable with tools and data - you can learn a CRM, navigate a spreadsheet, and pull insights from dashboards
Are proactive - you look for ways to help, not just wait for tasks
Want to learn how a startup builds its go-to-market function from scratch
Are excited about getting your hands dirty across marketing, sales, and customer work rather than specializing in one lane
This Role Is Not
A pure admin or data entry role (you'll do some operational work, but you'll also talk to customers and prospects)
A role where you sit in the back - you'll be in real conversations with real customers from day one
A spectator seat - you'll have real ownership over your work, even as a junior team member
What Success Looks Like
The rest of the GTM team move faster because you're handling research, prep, and follow-through
Emfas has a steady stream of quality content that builds credibility and drives inbound interest
Outbound campaigns run consistently and pipeline grows
Customers feel well-supported during onboarding and feature launches
You develop a genuine understanding of our product, our customers, and our market
You grow into increasing ownership as the GTM function scales
Other
Location: In-person at our office in central Stockholm
Commitment: Full-time or part-time (~20 hours/week)
Compensation: Competitive salary. Full-time employees are eligible for our stock options program. Part-time roles have a strong path to full-time for the right person.
- Locations
- Stockholm
About Emfas
We're building the future of AI-driven product information management (PIM). By placing agentic workflows at the core of our product, we reimagine how e-commerce brands run their operations. Our mission is to transform the traditional PIM space with intelligent automation that helps companies scale their product catalogs efficiently.
We are growing extremely quickly in the Nordics and UK. Leading brands such as Paul Smith, Stüssy and Represent use our platform to leverage AI at scale. Now we are looking to grow our team to keep expanding globally.