At Emfas, we are building the future of AI-driven product catalog management. We aim to do this by gathering a small team of exceptional individuals who are all obsessed over building an amazing product. We are now looking for a Founding Customer Lead to play a key role in scaling this team.

We are reaching a critical inflection point for a product-led SaaS that’s scaling faster than headcount. We’re not looking for a traditional CSM, AE, or Support hire.

You'll be the first dedicated hire focused on customer onboarding, activation, and growth. This is a founding role: you'll shape how we bring customers to value, inform how we sell, and ultimately build the systems that make much of this work automatic.

What You'll Own

Onboarding new customers

• Run onboarding sessions with new customers

• Understand their e-commerce setup and internal processes, and map to our product

• Educate customers on configuration and best practices

• Identify blockers and escalate to engineering when needed

Activating existing customers on new features

• Stay close to, and influence, the product roadmap and understand what's shipping

• Use customer data to identify who would benefit from new features

• Proactively reach out to drive adoption

• Create lightweight enablement materials (short videos, guides) as needed

Supporting sales

• Join sales conversations where product depth or technical context is needed

• Help prospective customers understand how the product fits their setup

• Inform how we position and sell based on what you learn in onboarding

Feeding insights to product

• Capture patterns from customer conversations

• Synthesize and share insights with the product team weekly

• Flag urgent issues or opportunities as they arise

Building for scale

• Identify what's manual today that should be automated or productized

• Partner with engineering to build self-serve onboarding flows, in-app guidance, and automated activation

You Might Be a Fit If You

• Have worked in onboarding, growth, customer success, solutions consulting, or product at a SaaS company

• Are comfortable with technical products - you can understand integrations, data flows, and configurations without writing code

• Think in systems - you're not just doing the work, you're figuring out how to automate it

• Communicate clearly and can teach complex concepts simply

• Highly structured as a person, not leaving any loose ends

• Are proactive - you reach out to customers, not just respond to them

• Have e-commerce experience or genuine interest in the space

• Thrive in ambiguity and want to shape a function from scratch

This Role Is Not

• A support role (you're not answering tickets)

• A pure sales role (you're not doing outbound prospecting or carrying a quota)

• A developer (you'll partner with engineering, not write code yourself)

What Success Looks Like

• Time to value for new customers decreases

• Feature adoption rates increase after launches

• Product team has a consistent stream of actionable customer insights

• Sales wins deals faster with your involvement

• Make customers happy

• Product becomes increasingly self-serve over time

Other

• Location: In-person at our office in central Stockholm

• Compensation: We provide a competitive salary + significant stock options program